Hitchin's Brick Lane

A vintage and second-hand clothing store opened in Hitchin's West West Alley, Hertfordshire.

Taking over from a previous retail business, Beccy (the owner) sought to bring something new to the small southern town. Having spent most of her teenage and adult life in London, with a 20-minute commute to the city centre, she frequently visited Brick Lane, shopping for the latest trends.

As the rising cost of living and environmental concerns popularise sustainable fashion among the current young generation, HBL aims to align with this lifestyle and provide locals with the opportunity to purchase designer brands without traveling to the city.

Branding

West Alley is a famous lane in Hitchin. A hidden back street cobble-stoned street you get to by walking through an archway from the main square. In recent years, West Alley has become a vibrant hub for local businesses and community events.

Logo

Resembling the archway of West Alley as its icon, with a quirky feminine accented typefont.

Type

Quaker is used for their title.
Poppins (Bold) is used for body text and on display products.

Colour

We selected five colours that are consistent across Socials and physical products. These colours are inspired by feminine vintage 70’s inspired looks..

Audience

Women of Hitchin, aged 16 - 45.

Personality

Fun, engaging, historical to vintage clothing and it’s location (Hitchin), 60’s-80 inspired.

Mural

Inspired by vintage clothing, the archway opens up to reveal a sunset, rainbow with coat hangers as clouds and a big belt as a walkway. Sunglasses, handbags and cowgirl boots decorate the foreground.

Prints

8 x Posters based off dancing prints

Posters

Hitchin’s Brick Lane was provided with posters and greetings / seasonal cards to sell to it’s customers designed by myself. Due to it being a vintage second hand clothing store, there was a gap in it’s sales during specific holidays to upsell to its customers. These products focused on the annual holiday or the location (Hitchin, Hertfordshire) where it was sold.

Cards

Birthday, Christmas & General Card
2 x horizontal cards
3 x vertical cards
1 x square card

Previous Project

Next Project