Yellow Brick
Education
Yellow Brick Education is a tutor service, teaching both; face to face and online.
We are passionate and committed to providing FUNctional and progressive education to the Neurodivergent community.
EOTAS/AP Provider
KS1 - Post 16
Neurodivergent Learning
Self-Directed Learning
Branding Breakdown
Yellow Brick Education has grown significantly larger in title and by popularity amongst it’s students. To To reflect the evolving business, it’s brand needed bringing up to date. To modernize an outdated Image that reflected more of it’s customers wants and needs.
Logo
This logo caters to the educational sector. The icon serves as the primary identity for social media and public platforms. The shape of the letter 'Y' is formed by the negative space and forms a road, and the top is designed to replicate the appearance of a pencil tip. The full logo, incorporating the icon and readable title, is used for official presentations and brand collaborations. The badge, designed with a fun, pin-up style, fosters a sense of belonging among students and emphasises the brand's commitment to their well-being.
Typefont
Dunbar Tall (Ultra) shouts about the brand. Used for titles and strong language.
Filson Pro (Bold) is used for paragraph and body text. Simple, easy to read and still thick in weight, it allows students to read small text.
Colour
This colour palette has been selected by Sabrina herself. The tones in the colours has changed significantly however we have stuck to a purple, a yellow and a green palette. The colours are specific to her direction for the brand and how she wants it to speak to her students. Purple signifies a imaginative, wise, and creative brand. Yellow signifies the yellow brick road from the Wizard of Oz. It communicates working hard towards a goal and a journey through understanding and education. Lime green highlights nature, awareness and can be used as a directional colour in it’s understanding of SEN students.
Audience
SEN children, aged 5 - 18.
Personality
Based off of Yellow Brick Road from the Wizard of Oz.
