The current entertainment industry is increasingly reliant on visual imagery. Social media has encouraged us to share our favourite event experiences directly from our devices. Photographers are constantly employed to document an artist's journey to share it with their audience. POV (Point of View) content has emerged as a powerful way to engage fans in an artist's creative vision.

However, in this fast-paced world, it's difficult for fans to connect with a product on a deeply sentimental level. Streaming services are preventing people from earning a significant profit and people are having to look elsewhere through brand deals, advertising and influencing. While fans consistently express a desire to connect with an artist's personality and cherish memories of unforgettable concerts, the reality is often different. Merchandising, often replicated and sold near the event or on counterfeit websites, lacks the authenticity and unique connection that fans crave.

My artwork possesses a talent that not a lot of us can do. I can see an artist for who they truly are in a singular moment in time and portray, draw and package that for your consumer.